Thursday, March 26, 2009

Christines shout out to the pet food category

The other night I had the famous "Terremoto" (earthquake in Spanish) drink. It is famous because of the huge scoop of pineapple ice cream floating on the top. It was a beverage that you have to try at least once while in Chile. I was with several new friends from the program and a strange man who wanted in the photo.






And because of my supermarket background, of course I have to include a couple pictures of a pet food store in the Mercado Central and their merchandising strategy.

As you can see, everything is sold in tubs and customers buy products by the kilo. No nutritional education or 8 ft sections dedicated to treats, etc. It was quite something to see!

I leave today for Antofagasta, my final destination.

Ciao.

Christine

No comments:

Post a Comment